ADMISSION TO THE TWO-YEAR MBA (INTERNATIONAL BUSINESS) PROGRAMME 2025-2027 IS OPEN. CLICK HERE....... CLICK HERE TO DOWNLOAD MBA (INTERNATIONAL BUSINESS ) ADMISSION FORM....... MBA (INTERNATIONAL BUSINESS) ONE WEEK INDUCTION PROGRAMME INITIATES AT ICccR & HRM, UNIVERSITY OF JAMMU.




1. Global Entrepreneurship and Innovation


ICccR and HRM has embarked upon the mission of creating professionals that are skilled, industry ready and employable by offering value added courses as:

 

Course Objectives
Course Outcomes

1. To develop an understanding of the basic concepts of global entrepreneurship and innovation.

2. To acquaint the students with the knowledge of the global business environment and the opportunities for entering global markets.

3. To provide students with evolving perspectives underlying international marketing and supply chain management and impacting global entrepreneurial decisions.

4. To demonstrate how knowledge of consumer behaviour can be applied in the context of global markets.

 

Upon successful completion of the course, learners will be able to:

1. Analyse the global business environment to identify potential markets for starting international business ventures.

2. Assess an organization's ability to develop and promote products/services and compete in international markets.

3. Develop international business plans based upon knowledge and analysis of global markets.

 



Experiential Learning / Field Exposure:


Developing an International Business Plan: Country, Market and Competitor Analysis, Business Model Canvas for Global Enterprises; Workshop/Session with Director General of Foreign Trade (DGFT), Jammu / Interaction with Global Entrepreneurs / Visit to JKEDI (Jammu and Kashmir Entrepreneurship Development Institute).


2. Design Thinking & Innovation


 
Course Objectives
Course Outcomes
1. The course is curated for students to develop innovative community centric solutions.

2. To create an innovation centric thought process for further creating social impact through innovative problem solving.

3. To enable students to exhibit co-learning while designing innovative solutions.

4. To train students from different disciplines, the usage of technology for designing solutions.

 

 


Upon successful completion of this course, the learner is expected to:

1. Develop a human centric mindset while designing, innovating, developing and testing solutions.

2. Understand the role of innovation in digital era and drive disruption.

3. Create a design thinking centric culture to drive innovation in an organizational setup.

4. Envisage innovative solutions individually and in teams for maximizing social impact.

5. To develop the ability to create and test prototypes of solutions that are innovative, socially desirable and viable.




Experiential Learning / Field Exposure:


Mind Map-Solution Space Development, Filtering Solutions, Solution Identification; Assessing Total Addressable Market and Articulation of Value Proposition; Final Designing of Solution for Community Problem identified using Design Thinking Approach. A minimum of one visit to regional/national/international technology institutes like IITs and allied community facilities for the students to undergo basic training of Design Thinking Software.